Tag Archives: branding

Influence and Personal Branding

17 May

What are you doing to be memorable?  If you’re not that memorable, what does that say about your brand?  Your brand is your calling card to success and it affects your ability to influence others.  Are you doing what you want to do as a leader?  Let’s look at simple steps to create a personal brand that gets results.

Successfully working with others requires you to connect quickly.  Your presence (how you come across) and what you say helps you sell an idea, get agreement to move forward on a project, build team support, or change directions on an initiative.  Having a branding strategy is key to successful influencing.  Let’s look at four key components to put your strategy together:

1.       Make a great first impression. 

  • Your presence includes how you put yourself together, the degree of confidence that comes through, and what you say.  I’m not saying you have to wear designer duds and spend a fortune on your appearance, I am saying you need to come across polished and put together.
  • A person who stands tall, has a solid handshake and looks people in the eyes is a confident person.  Confidence equals credibility.  When I say confidence, I don’t mean cockiness – know the difference.
  • Communicate what you do and what you have to offer that matters to the other person.  Your brand is how you help others.  Make sure you have a clear statement that lets people know what you are about.  When people know this, you are able to build your influence.

2.       Be a partner.

  • Know what’s important to others and look for ways that you can help them.  Inform yourself on their hot buttons and make connections for them.
  • Put yourself in their shoes to figure out where they need help.

3.       Communicate. Communicate. Communicate.

  • Learn how people want you to communicate with them.  Do they like to get down to business and take care of things quickly or do they want to spend time getting to know you and build a partnership?  Do they want to brainstorm ideas and think of creative approaches to problems or do they need to have all the details to make sure they have all bases covered? You don’t have to be all things to everyone.  Make it easy on yourself and communicate how people want you to communicate.
  • Giving and receiving feedback is a huge part of communication.  Be open and receptive to what people say and leave the defensiveness behind.  When you give feedback, connect what they’ve done with an impact and suggestions from both of you.

4.       Look to the future.

  • Anticipate changes and what that means to your relationship.  Be prepared so you can offer insights and suggestions.
  • Identify ways to enhance your partnership.  When you give more than you receive, your relationships grow.

Practicing these four steps will create and sustain a personal brand that others will respect.  Confidence, partnership, communication, and anticipation are foundations to a memorable brand.  Look at what your brand is saying and how you can enhance your ability to influence with a simple branding strategy.